Reel 2024 (What I've been up to these past few years)
I’m a Creative Director (Writer) and love developing 360 award-winning campaigns working with in-house and ad agencies.
I lead teams with empathy, creating concepts that sell. Successful campaigns require continuous growth and productive conversations within the team. Company culture is important to me. One that is diverse, creates a positive environment and helps others. As a leader, it's important to be accountable for everyone's actions, be transparent, consistent actions and always looking out for each team member.
Expansive knowledge in creating the big idea, casting, pitching, working with editors, designers, AI, directing and voiceover.
With experience from managing high-end productions (500k+ budgets) to one-off projects, covering TV shoots, digital, social media, influencer marketing, film, and scriptwriting.
I have a proven ability to work effectively in both English and Spanish markets in the U.S. Being born and raised in Chicago and studying abroad in high school in Latin America has helped me understand diverse cultures and master both languages. I am a hybrid model that can seamlessly intertwine between both cultures.
In the past 5 years, I helped create over 15 productions, totaling up to $10M in production costs.
I'm passionate about learning and continually take extra courses in UX, AI, and storytelling. I use this knowledge to craft impactful and diverse stories.
Film, art and music fuel my creativity. Having directed two films (available on Amazon), I'm eagerly working on a third. My love for film breathes excitement into my advertising work.
Explore my projects to see the journey of each concept.
I live in NY and I’m available for any consultant or full-time gigs.
Brands:
Abbott
Apple
AT&T
Beringer
Cindy Castro NY
Coca-Cola
Coors
Corona
DeVry
FUD
Gatorade
HBO
Hulu
Intuit
Mastercard
McDonalds
Metro by T-Mobile
Mike Bloomberg 2020
Modelo
NBC
Nestle
Nissan
Penn State
PepsiCo
Qwest Communications
SAP
Shell
Spectrum
Starbucks
State Farm
T-Mobile
Univision
Victoria
VISA
Volkswagen
Ziploc
Apple
AT&T
Beringer
Cindy Castro NY
Coca-Cola
Coors
Corona
DeVry
FUD
Gatorade
HBO
Hulu
Intuit
Mastercard
McDonalds
Metro by T-Mobile
Mike Bloomberg 2020
Modelo
NBC
Nestle
Nissan
Penn State
PepsiCo
Qwest Communications
SAP
Shell
Spectrum
Starbucks
State Farm
T-Mobile
Univision
Victoria
VISA
Volkswagen
Ziploc