Reel 2024 (What I've been up to these past few years)
I am a Creative Director (Writer) who believes in the power of storytelling to drive brand success from TV to social media executions. With a unique blend of advertising and filmmaking experience, I bring a fresh perspective to developing 360° campaigns for in-house and ad agencies. My leadership style is rooted in empathy, collaboration, and a commitment to fostering diverse and inclusive teams.
Throughout my 12+ years in the industry, I've managed high-caliber productions to scrappy successful ones, crafted award-winning campaigns, and consistently delivered measurable results. This success includes a proven track record of developing and executing effective social media strategies, both organic and paid. I am passionate about staying at the forefront of creative innovation, integrating AI, UX principles, and emerging technologies into my work.
My core competencies include:
Mentoring/Leadership
Concept development
Scriptwriting
Directing
Casting
Client presentations
Fluent in English and Spanish, I excel at creating culturally relevant campaigns that connect with both general and multicultural audiences. My portfolio showcases my ability to translate creative visions into impactful realities.
I am based in NY and seeking consulting or full-time opportunities.
Brands:
Abbott
Apple
AT&T
Beringer
Cindy Castro NY
Coca-Cola
Coors
Corona
DeVry
FUD
Gatorade
HBO
Hulu
Intuit
Mastercard
McDonalds
Metro by T-Mobile
Mike Bloomberg 2020
Modelo
NBC
Nestle
Nissan
Penn State
PepsiCo
Qwest Communications
SAP
Shell
Spectrum
Starbucks
State Farm
T-Mobile
Univision
Victoria
VISA
Volkswagen
Ziploc
Apple
AT&T
Beringer
Cindy Castro NY
Coca-Cola
Coors
Corona
DeVry
FUD
Gatorade
HBO
Hulu
Intuit
Mastercard
McDonalds
Metro by T-Mobile
Mike Bloomberg 2020
Modelo
NBC
Nestle
Nissan
Penn State
PepsiCo
Qwest Communications
SAP
Shell
Spectrum
Starbucks
State Farm
T-Mobile
Univision
Victoria
VISA
Volkswagen
Ziploc
CV HERE