Filmed on location in Mexico City (2022)
To make this more social first, we added the phone as our hero and text captions.
BTS footage of me directing talent
TikTok spots
World Cup spot re-edited
Luis Fonsi
Transformed a TV project into a dynamic, social-first campaign. Led a team to craft engaging hooks and social media assets featuring pop sensation Luis Fonsi. Spearheaded the re-editing of the World Cup TV spot into captivating social media content.