Lunay

Successfully launched five campaigns (2021-2023) featuring upcoming musician LUNAY. Helped lead all productions from concept ideation to casting to pre-pro, to production to post. Concepts were aimed at encouraging people to switch to a better carrier. Filmed on location in Miami and Los Angeles.

"Lunay Anthem" OLV, YouTube, OTT, IG, TT, FB, Snap

"This is Lunay" :15
Inspired by VH1's Behind the Music, let's create a personal moment with Lunay as he shares every beat, thanks to Metro by T-Mobile.

Ay Bendito. :15
Inspired by the struggle to capture that perfect FOMO selfie, everything goes wrong when you have terrible phone service.

"Holidays with Lunay ":15
Nobody loves a grand entrance more than I do. Cue reggaeton artist Lunay, walking in with gifts and surprises—he knows how to light up a room!

"Breakthrough" :15 General Market
I love music videos. Inspired by Run-D.M.C. and Aerosmith's Walk This Way and Billie Eilish, Lunay breaks through a dull, boring wall and invites everyone to where the real party is.

"The Other Side" :15 Spanish Market

Team:

CD (AD): Slate Donaldson

ACD (Copy): Henry Lopez

Producers: Mac Demy + Justin Ramirez

Breakthrough Sketches

Holiday Sketches

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