Lunay

Successfully launched five campaigns (2021-2023) featuring upcoming musician LUNAY. Helped lead all productions from concept ideation to casting to pre-pro, to production to post. Concepts were aimed at encouraging people to switch to a better carrier. Filmed on location in Miami and Los Angeles.

"Dear Fans" :15
SPANISH VERSION: See how Lunay uses Metro by T-Mobile to bring his story to life and dedicating his rise to his fans.

"This is Lunay" :15
Inspired by VH1's Behind the Music, let's create a personal moment with Lunay as he shares every beat, thanks to Metro by T-Mobile.

Ay Bendito. :15
Inspired by the struggle to capture that perfect FOMO selfie, everything goes wrong when you have terrible phone service.

"Lunay Anthem" OLV, YouTube, OTT, IG, TT, FB, Snap

"Holidays with Lunay ":15
Nobody loves a grand entrance more than I do. Cue reggaeton artist Lunay, walking in with gifts and surprises—he knows how to light up a room!

"Breakthrough" :15 General Market
I love music videos. Inspired by Run-D.M.C. and Aerosmith's Walk This Way and Billie Eilish, Lunay breaks through a dull, boring wall and invites everyone to where the real party is.

"The Other Side" :15 Spanish Market

Team:

CD (AD): Slate Donaldson

ACD (Copy): Henry Lopez

Producers: Mac Demy + Justin Ramirez

Breakthrough Sketches

Holiday Sketches

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